Thursday, October 25, 2007

Vancouver Weather. Figure it out, it's fall!

This is crazy. Forecast for the week was all about rain in Vancouver. Instead we probably had some of the nicest weather this fall. Which illustrates an old belief of mine that the fashion retail business is always first and foremost affected by weather.

Whenever business is slower than normal, I always think about what may be the cause.

  1. Competition? Nope, everyone seems slow whether you're in a mall or on the street.
  2. US dollar? If I was in the business of Plasma Screen TVs I'd be worried.
  3. Merchandise Mix? Last week when it rained we had a record week.
  4. Staff? My team is the best!
Nope it's all about whether it's raining or shining. It's not that people are all out enjoying the sun. Rather it's people not being in the right frame of mine to be getting the season's fashions. It's hard when people are still walking around in flip flops on tuesday!