Monday, June 2, 2008

Don Ed Hardy Designs - fake or real caps?

Are Ed Hardy Caps with the logo "Don Ed Hardy Designs" (to be referred to as DEHD from now on) real? This is one of the most common questions I get on the blog all the time. I must have answered 100s of these questions.

In the beginning because I had never seen one nor have they been offered to sale to us from the Ed Hardy distributors. So I would always answered everyone that I believe that they were fakes.

A while back one my blog readers had contacted Ed Hardy and apparently they said that "Don Ed Hardy Designs" caps were real. So I immediately contacted the Canadian Ed Hardy people and they go on to tell me there's no such thing. So I contacted the US Ed Hardy people to confirm this and they did indeed told me there is such a brand but when I asked them why retailers weren't offered these goods for sale... then I got the big run around... what is the deal with these things?

Not long after I was at a buying trip in Las Vegas (you can see a picture of my assistant and me with Christian Audigier himself!) I didn't see any "Don Ed Hardy Designs" being offered up for ordering at the booth. So if indeed they are real I can only see 2 reasons why us regular Ed Hardy/Christian Audigier retailers don't get to sell them:

1. They're not sold to us Canadian retailers
3. They're "irregulars" meaning that they were made incorrectly and sold to online discounters (like overstock) or sold at a discount to a normal retailers (a fashion retailer but not your "full meal deal" EH or CA retailer). Possibly done to protect the premium price point of the Christian Audigier's flagship brands.

Either way they're not Ed Hardy hats in the traditional sense. They definitely are less detailed. However, it wouldn't surprise me to see DEHD hats faked too. Since I don't get to sell these... I can't tell you whether or not they're fake. So good luck!