Ed Hardy and Dereon Spring Hoodies

The 2008 Fall fashion buy

I'm finally slowing down a bit from the Holiday retail season. There's always a multitude of things to do and so little time to do it. It's really the most important year for us retailers.

I can't get too comfortable as the spring shows (which are shows for stuff that'll arrive in fall) are coming up and I'll need to attend markets, shows, conventions and a gazillion suppliers banging at my door to show me their Fall wares. In the next couple of months I'll see myself in LA, NYC, Asia (everywhere) and Milan. I was invited as a guest to attend Bread and Butter Barcelona that's going on right now. The supplier was very generous but I've been and and it's really not my kind of show. It is however a incredible party atmosphere. Business before pleasure!

Lots goes thru my mind prior to before doing the buys for the store. What brands to keep, what to increase budgets on and what's up and coming. One of my main things I want to get out of this round of shows is to pick up a new line/brand. Something that would be complimentary to the things we already have. Of course all sorts problems come into play. Like... does the product exist in my market area or what stage product stage is the brand in.

Normally, I poll the girls as to what we should be on the lookout for. This season because of the magic that is the interweb, I think I'd like to hear your opinions on what we should get. I'd love to hear ideas from you gals about the sort of brands/lines we should carry at the Tru Drama store. Email me directly at m@trudrama.com.

Ed Hardy Spring 08 Fashion Show

I found this little clip while I was posting an image for the last post. It shows in way better detail the fashion show we attended in August. I think I made the clip mistakingly when I thought I was taking a picture but I was actually shotting a video.

As you may expect from an Ed Hardy fashion show, lots of skin and super hyper models. The show was great!

Trends and Colours for Spring 08

Due to the nature of Vancouver's Spring weather it's always a challenge to determine what to buy and when to have it arrive. Like many other buyers it's always such a gamble for their spring buy. It's probably why I'm finding myself only now finalizing my orders.

Colour wise it seems like the season is heading toward a bright cherry red. Mind you I saw a lot of purples for fall in the current windows of the stores in Milan. It doesn't always happen but we do tend to be behind the European trends and colours by a season. So we may see a purple crop up somewhere.

Of course at Tru Drama the current fashion trends/colours aren't always in play since we've built up a loyal following for our brands. Often they veer wildly from what conventional trends are going. For you Ed Hardy fans, we're gonna see the tattoo styles morph into more like punk graffiti type looks. It's a strong look but we'll see how much the look sticks with customers.

(above picture) The Ed Hardy Spring 08 fashion show.
Yes it was in a cage!