Tru Drama website is now my blog

This blog is something I've really come to enjoy doing. When it was first proposed, I didn't think I could do it. From that meager first post in September 2007, the audience for the blog has grown to over 4000 hits in December. I know it's small potatoes but to think that people are tuning into the blog to read my poorly written English and view my flash challenged photos is astounding.

I've decided to have all the store's official website traffic directed to this blog now. The blog clearly has more hits than the actual trudrama.com website and most of those visitors were clicking thru to get to the blog anyways. It was hard to keep the original site current. The blog allows me to make posts anytime and simply easier for me to do (and add photos) than the old website. In the old way, I'd needed to beg my cousin to change it for me.

Ultimately it's all about content. The old site was basically like a simple 2 fold pamphlet for the Tru Drama store. The blog with it's 79 (and growing) posts is like one of those big thick Fashion Magazines... the good ones in a foreign language not the skinny Canadian ones.

So just like my first post on Sept 28, 2007... Welcome!

Things Parents shouldn't do on Boxing Day

Don't leave your kids outside unattended! I know there were (and still are) some killer deals at Tru Drama yesterday but we had 4 instances where parents left their kids outside. Fortunately my partner was outside doing security and kept a watchful eye on the kids.

In the early morning, this sweet little guy was outside for 20 minutes!
Good thing he had some reading material!

These two at least had each other for company.

Boxing Day was a great success yesterday, it was our best ever! Thanks to all my staff and their efforts, some were working sick and I appreciate them even more! Thanks also to all the customers for making our store their first store of choice on Boxing Day. The little lineup we had was quite flattering at 8:30 in morning! For those of you that couldn't make it down, we still have lots of great items.

Almost Everything 50% Off - Boxing Day

Pretty much everything is 50% on the Boxing Day, Dec 26th. The only exceptions is the stuff that has arrived in the last two weeks. Those deliveries are for Holiday and Pre-Spring arrivals. For those items, we'll do a one day 15% off.

The very best deals will be really on Boxing Day proper. We'll still have stuff on sale afterwards but it'll be the best prices you'll see prior to final clearance in February. This applies to both the Tru Drama store and Kris + Cris Shoes stores.

Sorry we won't be able to do exchanges or really anything other than sell stuff on the 26th. If you've got an issue, bring it in on the 27th. We'll be better able to help you then.

Holiday Windows at Tru Drama & Kris + Cris

I love our new windows! Don't forget if you know someone to do windows contact me at girls@trudrama.com!

The Kris + Cris Shoes with it's burnt orange zebra stripes. Oh yeah we've started doing our sale already. 20% to 30% off most items.

The Tru Drama window is fab with gold accent pieces on a pink background.

Britney and Primp, did the stars just align?

I'm up early to catch the (stupid) early train to China. No one's awake yet to take me to the train station, so I'm killing some time surfing.

I noticed that my blog posts meanders around a bit and seems to have bursts of like topic clusters. Take this post. I saw this recent picture of Britney Spears covering herself with what looks like a Primp hoodie.

Hmmm... I just posted separately entries on both of those topics. Coincidence? I think not, I think she wants to make it onto the Tru Drama blog! She is after all a master of media manipulation. Well I bow down to her. All hail Britney!

Like a fashion blog sweatshop

Okay I recognize I have a Project Runway problem. I really should be writing about the fashion that's going on at the store. A lot of items have arrived in the store this week. So without further ado, here's a big picture post of what's in the Tru Drama store now!

The first reorder of Christian Audigier has already come in and sold out. The velour tunic and panther hoodie have just arrived today. These are new to the store and not a reorder, they won't stay long.
The Panther hoodie was an early season favourite. This reorder was very hard to come by.
I don't get much chance to talk about Lady Dutch clothing but the picture on the right clearly shows that it really doesn't need any help. Satin straight leg pants paired with a satin trimmed cap sleeve jersey top with a chain detail in the back. It's one of my favourite lines.

My test order of Akademiks came this week. The zip jackets are examples of what this fun line is all about.
Despite poor lighting, horrible backgrounds and my sad camera skills, Ed Hardy Intimates can do no wrong. They look fab on the mannequins. I had tried to convince one of the girls to model them but modesty (and their good sense) won out in the end. We did manage to put them in the window though. I hope to scandalize my frumpy neighbors! An ideal gift for yourself or smart suggestion for your companion during these holiday times!
Sweatpants! This is something I should have mentioned sooner. Ed Hardy Sweatpants is the first part of our holiday order. They'll give you that edgy look while doing yoga next to those Lulu soccer moms. The rest of the holiday order should be arriving shortly.

Christian Audigier and Ed Hardy reorders

I've been feverishly trying to get some reorders done for the store lately. We've pretty much run dry of both Christian Audigier and Ed Hardy (both sweaters and hoodies). Even without featuring them in the blog, they've pretty much sold out by themselves.

The Canadian distributor told me that Christian Audigier Fall styles are all but sold out. So unless it's in a store now, there's no more left. The good news is that I did get my hands on some more t-shirts and this incredibly beautiful Chistian Audigier Velour Tunic Hoodie. It's super detailed with shiny stones front and back.

I have one size small and one in medium arriving mid next week. We're currently taking names for a waiting list. Remember like all of our previous lists. If you're first on the list, you've only got the day of delivery to take possession, otherwise person number 2 gets that lucky call to come in.

I am eagerly awaiting the arrival of Ed Hardy sweaters reorder next week. I envy each and every one of you that have these sweaters. My size is in such demand, that even as the buyer of the store I don't even have one (and I oh so desperately want one).

This stuff is great, the simple fact that it's a sweater makes it ideal for us in Vancouver. It's slightly dressier due to the material and you'll be warmer by far!

Baby Phat looks better on the body

I was reading a magazine in the office this afternoon when I hear this giant "ewwww" coming out of my partner. He was downloading some pictures for me and had just hit this picture of this black and gold Baby Phat hoodie dress. He thought the hoodie looked bad... "like a bag bad" I believe he said. He's pretty narrowed minded about what looks good.

To him all he saw was material hanging limply on a the wall while to me I saw the cut, trim, print... possibilities! I set off to the store to prove him wrong. Enlisting my super staff Jen (she's awesome), I got her to show the hoodie dress to best effect. The moment my partner saw the new pics his opinion immediately did a 180.

Fresh Crop of Juicy Couture bags

We've just a got a new shipment of Juicy Couture bags. I just think the blue Juicy bag is super cute!

Lindsay likes her leggings too

Here are few pics of Lindsay Lohan showing off that long top/legging look. In the first pic she's pairing the tights with ballerinas. For this season, tights matched with pumps are a strong look too.

In the second pic she's got her leggings tucked into her boots. Not everyone can do leggings without a long top like Lindsay does here. However, if you've got back, then flaunt it! A pair of hot pants or mini skirt would look killer for the rest of us.

Pictures from Tru Drama

Just some pictures from the store.

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Uggs, I've given up fighting it

Yup, you heard me. There's no point fighting it. What was a horrendous fad in 2003 has now become essentially a basic fashion item. When I first heard about it, I think I saw it on Oprah of all places. Then a slew of young starlets were everywhere proclaiming their love of the sheepskin boots. Well wasn't this ugly thing supposed to go away? 4 years have gone by and UGGs are still here.

I think in Vancouver UGGs have transcended into basic wear for most women. The way the wool lining keeps feet nice and toasty and the roominess of the boot is super attractive.

I've avoided buying them personally and for the store for ages (Yes they were banned at the Kris + Cris Shoes too). Mind you, I believed I was taking a stand against this clunky fashion deviation. I did until this season. Last year, Tru Drama was one of the few stores in Vancouver to carry Livs Boots. A super hot boot that was being worn by starlets (sounds familiar). They were essentially a wool crochet Ugg Boot. The profile was a bit slimmer but it was unmistakable where they got their inspiration from. They flew out the door quicker than we could get them in. All the girls and myself had gotten a pair. I immediately understood why everyone had a pair of UGGs and why they continue to wear them.

So I started warming to this thing that was my enemy. I booked an appointment to see the UGGs representative. Guess what new hot style they had coming out? A crochet wool boot. It still retained the distinctive shape, bottom and wool lining. The difference between the UGGs and Livs Boots is quality. UGGs with their experience and manufacturing expertise clearly makes a better boot and evident in the beautiful stitching and detail work. It was a no brainer to place an order and since they've come in they're going out even faster than the Livs from last year.

So I've come to love the enemy. You should too.

(Picture Note. Yes those are the dark blue denim leggings I was talking about in the previous post, they were sure easy to tuck in!)

Leggings for the right silhouette

One of the more dominant looks of the fall season is the long top look. The top can be a sweater or tunic and should be about mid thigh level. To compliment the top you can't really do a flare leg jean or any other wide style bottom. You'll likely end up looking shorter than you are.

To get the right silhouette, a tapered or tight fit pant is the way to go. So slim fit jeans or tights are ideal. You may love tucking in your jeans into boots but depending on the boot, the process can be a difficult one. So what's the alternative? Let me introduce you to our tights.

Two of the more popular styles are these denim coloured ones.
We've got them in dark blue and black denim styles. These cotton leggings have the texture of denim and most importantly have that distinctive jean stitching detail. I think the pictures speak for themselves!

Ed Hardy Spring 08 Fashion Show

I found this little clip while I was posting an image for the last post. It shows in way better detail the fashion show we attended in August. I think I made the clip mistakingly when I thought I was taking a picture but I was actually shotting a video.

As you may expect from an Ed Hardy fashion show, lots of skin and super hyper models. The show was great!

Welcome!

Hi All! For modesty sake, I'll refer to myself "M". I know it's a bit dramatic but when you run a store it's a neccesity! Anyways, I run a little fashion boutique in Oakridge Centre in Vancouver called Tru Drama. Everyone believes that having your own clothing store is a dream job. In many ways it is but at the same time it's loads of work.

I've started this blog to give everyone a small window into our world.

The picture is when we first opened the store 2 years ago. It's changed a lot since then!