Like a fashion blog sweatshop

Okay I recognize I have a Project Runway problem. I really should be writing about the fashion that's going on at the store. A lot of items have arrived in the store this week. So without further ado, here's a big picture post of what's in the Tru Drama store now!

The first reorder of Christian Audigier has already come in and sold out. The velour tunic and panther hoodie have just arrived today. These are new to the store and not a reorder, they won't stay long.
The Panther hoodie was an early season favourite. This reorder was very hard to come by.
I don't get much chance to talk about Lady Dutch clothing but the picture on the right clearly shows that it really doesn't need any help. Satin straight leg pants paired with a satin trimmed cap sleeve jersey top with a chain detail in the back. It's one of my favourite lines.

My test order of Akademiks came this week. The zip jackets are examples of what this fun line is all about.
Despite poor lighting, horrible backgrounds and my sad camera skills, Ed Hardy Intimates can do no wrong. They look fab on the mannequins. I had tried to convince one of the girls to model them but modesty (and their good sense) won out in the end. We did manage to put them in the window though. I hope to scandalize my frumpy neighbors! An ideal gift for yourself or smart suggestion for your companion during these holiday times!
Sweatpants! This is something I should have mentioned sooner. Ed Hardy Sweatpants is the first part of our holiday order. They'll give you that edgy look while doing yoga next to those Lulu soccer moms. The rest of the holiday order should be arriving shortly.

Getting a new line. It's Akademik!

I've been looking to replace one of the Tru Drama's existing lines. The line is maturing and flirting with the mass market. Since we're all about the hot and new, that won't do.

The process of choosing and obtaining a new line can sometimes be a tough one. However, it can fall into one's lap as easily as watching TV. I was watching America's Next Top Model (yes I have an addiction). The mid episode prize was a photoshoot for 3 girls for a line called Akademiks. It's an urban line with an emphasis on innovation and graphical prints. It seems like a good fit but my partner feels it's too young. We won't know until it gets into the store.

Getting a line isn't always easy. Sometimes it hard to even find out who the agent representing the brand is. Many times the agent won't sell to an area where the brand already exists, the store and brand have different concepts and/or simply the agent and buyer don't get along. It's especially hard for new stores to get respect from agents.

In this situation the line was almost as easy as finding it. The agent is a guy I've known for ages. We've done business in the past and it was easy as picking up the phone. He noted that like me, he's been flooded by inquiries after the airing of the America's Next Top model episode. I ordered up a few test pieces and they will be arriving for Holiday, so around December.